CREATIVE PROBLEM SOLVER
Designer and artist from Mexico City, currently based in New York. Inspired by diverse
cultures and environments, Alexa creates impactful experiences. Her work merges artistic
expression and innovative design.
Majesty Brands is an innovative manufacturer of socks and hosiery, addressing all product ranges and retail channels. Majesty is a proud licensee of major brands such as Jessica Simpson, Starter, Nicole Miller, Mudd, Sam & Olivia, and many more.
As a designer I play an active role, closely collaborating with sales and product development to produce seasonal designs. Utilizing Adobe Creative Suite, I contribute to the creation of CADs while also taking a lead in packaging concepting and art direction for both new and existing products. My responsibilities extend to conducting comprehensive trend research and translating insights into visually compelling flat designs. This ensures a cohesive and innovative approach to design and product development.
MTV's Merch Masters is the fashion competition where two emerging artists compete to make DIY merch for J Balvin. Hosted by Tefi Pessoa, along withMarcus Allen & Amy Pham!
In this contest I decided to take on a more sustainable approach by using upcycled denim as my base material, and raise awareness on the impact that mass-reproduction merch can have on the planet.
Adidas ‘ Adiclub Days x Calm- Upcycling Workshop
I had the wonderful opportunity to lead an upcycling workshop at the adidas Mexico Condesa Flagship. This event was a delightful collaboration between Adiclub and the Calm app. It brought me immense joy to connect my researched thesis topic, 'Upcycling as a Healing Technology,' to an event centered around wellness and mindfulness.
Itinerant gallery in Mexico City that seeks to create an intimate space where the public and the artist can meet and learn about the creative processes behind the creation of a piece.
Upcycled Trash Design / Zero Waste
Experimenting with different materials and inspired by some of my artwork from in OpenAI, I designed a zero-waste couch and bag from upcycled plastic.
I gathered plastic scraps and utilized quilting and sewing techniques to transform them into a flexible yet sturdy material that enabled the creation of a zero-waste bag and couch chair. These products not only exhibit functionality and trendiness but also highlight the significance of our waste, the longevity of our discarded materials, and the unlimited potential of Upcycling. My intention is to create awareness about the value of our trash and encourage the adoption of Upcycling practices to reduce waste and prolong the life of materials.
Publication of MFA Thesis at Pratt Institute. This book explores the relationships between garments, Upcycling and grief.
The publication was printed on fabric and designed to be an Upcycling Kit for the reader/user.
Under Armour
Creative Design Contributor
Conducted trend analysis and developed mood boards to inspire brand strategy and campaign visuals.
Edited images and curated content for Playbook, ensuring alignment with Under Armour’s color stories and brand identity.
Researched and presented insights on macro-trends, offering actionable recommendations to enhance the brand's market relevance.
Collaborated with cross-functional teams to align visual assets with broader campaign objectives, supporting cohesive storytelling.