Under Armour
Creative Design Contributor
2022 - New York
Creative Design Contributor
Conducted trend analysis and developed mood boards to inspire brand strategy and campaign visuals.
Edited images and curated content for Playbook, ensuring alignment with Under Armour’s color stories and brand identity.
Researched and presented insights on macro-trends, offering actionable recommendations to enhance the brand's market relevance.
Collaborated with cross-functional teams to align visual assets with broader campaign objectives, supporting cohesive storytelling.
Everyday Hurdles— Campaign Concept
- A conceptual campaign exploring how Under Armour's performance technology can support people beyond athletics, connecting the brand to the everyday challenges of modern life. Rooted in athleisure and inclusivity trends, the concept positions performance as something that extends beyond the gym and into daily routines.
Creative Direction & Motion Design: Conceptual campaign video exploring the visual narrative and messaging.
Campaign video: art direction, motion design.
Archives — Apparel & Graphics Concept
- A conceptual capsule collection celebrating Under Armour's heritage through archival imagery and graphic exploration. Developed with the brand's 30th anniversary in mind, the concept reinterprets defining moments from its history through a contemporary visual language, drawing inspiration from sports nostalgia, retro-futurism, and experimental graphics.
Target Audience: Under Armour loyalists and Gen Z consumers.
UA for EveryBody — Inclusive Performance Wear Concept
- UA for EveryBody
A conceptual performance wear initiative exploring inclusivity, self-expression, and representation in sport. Designed around the idea that athletic performance belongs to everyone, the concept celebrates diverse bodies and gender identities, including transgender athletes, through a proposed Pride Month collection.
Inspired by Under Armour's values of equality and athletic empowerment, the project explores how product design and brand storytelling can create a more inclusive expression of performance.