Under Armour
Creative Design Contributor
2022 - New York
Creative Design Contributor
Conducted trend analysis and developed mood boards to inspire brand strategy and campaign visuals.
Edited images and curated content for Playbook, ensuring alignment with Under Armour’s color stories and brand identity.
Researched and presented insights on macro-trends, offering actionable recommendations to enhance the brand's market relevance.
Collaborated with cross-functional teams to align visual assets with broader campaign objectives, supporting cohesive storytelling.
Project 1: Everyday Hurdles
- What: Marketing Campaign
- Target Audience: Everybody Goal: Meet the consumers needs at every touchpoint, which includes "life outside the gym."
- How: Spread messages through soda/ media on how to incorporate UA technology in everyday lives and the "Everyday Hurdles" of life.
- When: Timeless
Macro trends: inclusivity / Athleisure
- UA Values: Love Athletes"
Campaign video: art direction, motion design.
Project 2: Archives
- What: Graphics Concept
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Target Audience: UA Loyalists, Gen Z
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Goal: Design a capsule collection to celebrate Under Armour’s "DNA" using images based on the
brand's historical achievements.
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When: Under Armour’s 30th anniversary (2026)
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Macro trends: Sport Nostalgia, Future Past, Soft Distortion
- UA Values: "Celebrate the Wins"
Project 3: UA for Everybody
- What: Gender Inclusive Performance Wear
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Target Audience: Everybody
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Goal: Celebrate + support all physiques, including people who are going through or have gone through transition.
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When; Launch during Pride month
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Macro trends: Inclusivity
- UA Values: "Stand for Equality" / "Love Athletes"