Under Armour
Color & Trend Design Internship
2022 - New York
Under Armour provides a unique 12-week internship experience that gives students the opportunity to work on meaningful projects while providing access to mentors, executive speakers, social activities and professional networking.
In these 12 weeks, I was able to create mood-boards and search for inspiration. I also learned about color stories and editing images for "Playbook ", amongst other everyday tasks. For my personal project, I researched current macro-trends and how Under Armour can address them.
Project 1: Everyday Hurdles
- What: Marketing Campaign
- Target Audience: Everybody Goal: Meet the consumers needs at every touchpoint, which includes "life outside the gym."
- How: Spread messages through soda/ media on how to incorporate UA technology in everyday lives and the "Everyday Hurdles" of life.
- When: Timeless
Macro trends: inclusivity / Athleisure
- UA Values: Love Athletes"
Campaign video: art direction, motion design.
Project 2: Archives
- What: Graphics Concept
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Target Audience: UA Loyalists, Gen Z
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Goal: Design a capsule collection to celebrate Under Armour’s "DNA" using images based on the
brand's historical achievements.
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When: Under Armour’s 30th anniversary (2026)
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Macro trends: Sport Nostalgia, Future Past, Soft Distortion
- UA Values: "Celebrate the Wins"
Project 3: UA for Everybody
- What: Gender Inclusive Performance Wear
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Target Audience: Everybody
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Goal: Celebrate + support all physiques, including people who are going through or have gone through transition.
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When; Launch during Pride month
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Macro trends: Inclusivity
- UA Values: "Stand for Equality" / "Love Athletes"